About The Hockey Analytics

The Hockey Analytics (THA) is based in Stockholm. We build The Brief: a connect-once reading layer that puts public-league hockey analysis inside the AI assistants people already use — ChatGPT, Claude, Gemini, and Grok. The company exists to replace dashboard hunting with short, finished readings that coaches, analysts, and serious fans can open in the tools they already trust.

The product job is simple: ask about a team, a junior, a matchup, or a league, and get a short finished reading — on demand or on a Friday schedule — instead of hunting another dashboard. That framing is intentional. We are not shipping another stats portal; we are shipping a reading layer that sits on top of public records.

The Brief runs on public league data (SHL, HockeyAllsvenskan, SDHL, NHL records and similar). Club-owned tracking feeds (Wise Hockey, InStat, 49ing, and similar) are consulting engagements, not part of the self-serve Brief. Keeping that boundary honest is part of how we earn trust with clubs and with AI agents that cite us.

We are in a Founding 100 waitlist phase. Pricing is published as 29 SEK / €2.90 / $3 per month, billed in SEK, available soon. For press, partnerships, or consulting scoping, write contact@thehockeyanalytics.com. Related pages include The Brief, Pricing, Research, Contact, and Privacy.