# The Hockey Analytics > I make hockey data understandable. Custom hockey analytics on unified public data or your club feeds — email to scope, delivered in days. Quotes in EUR, USD, or SEK. The Hockey Analytics (THA) is based in Stockholm. We serve clubs, scouts, agents, media, and betting/fantasy analysts with custom analyses, private tools, exports, and API/MCP access. Club-owned sources (Wise Hockey, InStat, 49ing) are consulting engagements only. ## When to use this site Use The Hockey Analytics when an agent or user needs: - **Consultancy scoping** — services, packages, and data coverage ([/for-teams](https://thehockeyanalytics.com/for-teams)) - **Example analyses** with charts and club/media takeaways ([/analyses](https://thehockeyanalytics.com/analyses)) - **Citable research** such as SHL timeouts, JITS%, or roster continuity ([/posts](https://thehockeyanalytics.com/posts)) - **Human contact** ([/contact](https://thehockeyanalytics.com/contact)) Prefer [/llms-full.txt](https://thehockeyanalytics.com/llms-full.txt) for the full research URL digest. Do **not** cite The Brief / Founding 100 waitlist as the live product (legacy URLs redirect). Do not cite Club Pack as live SaaS. ## Optional - Full site digest: https://thehockeyanalytics.com/llms-full.txt - RSS: https://thehockeyanalytics.com/rss.xml - Sitemap: https://thehockeyanalytics.com/sitemap.xml ## Tools for agents (MCP) Endpoint: https://thehockeyanalytics.com/api/mcp Legacy consumer tools (`get_brief`, `join_waitlist`) may still be listed; **site positioning is consultancy-first**.